59 Exclusive Leads in 30 Days for Advanced Tree Service
- Valpo Agency
- Service Area
- Local SEO, Google Ads Management, Lead Generation
PROJECT SUMMARY
Location: Service Area
Service: Local SEO, Google Ads Management, Lead Generation
Equipment Used: Google Ads, Local SEO, Looker Studio
Crew: Valpo Agency Marketing Team
Time: 30 Days
INTRODUCTION
Most tree service owners know the frustration of an empty schedule. You have the equipment, you have the crew, but the phone just isn’t ringing. Braydon Mettler at Advanced Tree Service needed a predictable, scalable way to keep his schedule full without relying on expensive shared leads that pit him against five other contractors.
THE CHALLENGE
Most tree service owners know the frustration of an empty schedule. The main challenges included:
- Generate exclusive, high-intent leads that actually answer the phone.
- Reduce the cost per acquired lead to improve profit margins.
- Provide transparent tracking so every dollar of ad spend could be accounted for.
- Build a system that keeps the crew booked weeks in advance.
GOOD TO KNOW
Many marketing agencies sell ‘leads’ that are actually just shared contact forms sold to multiple contractors simultaneously. A professional lead generation campaign should include exclusive leads that only go to your business, transparent dashboard tracking showing exactly where leads come from, a blended approach using both immediate paid ads and long-term SEO, and a focus on cost per closed job, not just cost per click.
- Exclusive leads that only go to your business.
- Transparent dashboard tracking showing exactly where leads come from.
- A blended approach using both immediate paid ads and long-term SEO.
- A focus on cost per closed job, not just cost per click.
OUR SOLUTION
Valpo Agency deployed a comprehensive lead generation engine for Advanced Tree Service.
Step 1
Tracking & Infrastructure
We implemented full call tracking and form submission tracking through Looker Studio, ensuring Braydon could see exactly how many leads were generated and what they cost.
Step 2
Precision Google Ads
We launched a highly targeted Google Ads campaign focused strictly on high-intent keywords like ’emergency tree removal,’ driving 46 exclusive paid leads in a single month at an incredibly efficient $62 cost per lead.
Step 3
Local SEO Foundation
Simultaneously, we optimized his Google Business Profile and website architecture, which generated an additional 13 organic leads in the same 30-day period with zero ad spend attached.
Step 4
Ongoing Optimization
We continuously refined the keyword targeting and bid strategies to maintain the $62 CPL while maximizing total lead volume.
Did You Know
The average cost per lead for tree services on shared platforms like HomeAdvisor is often $80 to $100, and you still have to compete to win the job. By generating exclusive leads through Google Ads and SEO, Advanced Tree Service secured 59 leads where they were the only contractor called.
The Process
To achieve these results, we deployed a dual-channel strategy.
Google Ads Activation
Google Ads provided immediate, scalable lead volume, allowing us to dial in the exact cost per lead ($62) and keep the crew working.
SEO Implementation
Meanwhile, the Local SEO campaign worked in the background, capturing 13 highly profitable organic leads that required zero ad spend.
Performance Monitoring
We closely monitored campaign performance to ensure high lead quality and cost efficiency.
Strategy Refinement
We continuously adjusted bids and targeting to maximize ROI.
WHY CHOOSE ADVANCED TREE SERVICE
We never sell shared leads. Every call and form submission goes directly to you. Our clients get access to the same Looker Studio dashboards we use, showing total leads, ad spend, and cost per lead in real time. We know the difference between a high-margin removal job and a low-margin trimming request, and we build campaigns to target the former.
Exclusive Leads Only
Transparent Reporting
Tree Service Specialists
Focus on High-Margin Jobs
THE RESULT
Within 30 days, the Valpo Agency lead generation engine delivered 59 exclusive leads to Advanced Tree Service. The campaign ran at a highly efficient $62 cost per paid lead, completely transforming Braydon’s schedule.
CLIENT REVIEW
Advanced Tree Service shared their experience with Valpo Agency:
“We’re picking up leads pretty good now. I’m booked three weeks out right now, and we’ve been booked three weeks out since the beginning of this month.”
CONCLUSION
Advanced Tree Service successfully overcame the challenge of an inconsistent schedule by implementing a robust lead generation strategy. The combination of targeted Google Ads and strong Local SEO provided a steady stream of exclusive leads, ensuring their crews remained fully booked.
FAQ
1. Are the leads generated exclusive to my business?
Yes, we only generate exclusive leads. You will not be competing with other contractors for the same lead.
2. How quickly can I expect to see results?
Our Google Ads campaigns are designed to generate high-intent leads quickly, often within the first week of launch.
