280% Revenue Growth for G2G Tree Service
- Valpo Agency
- Pickaway County and surrounding areas, Ohio
- Website Rebuild, Local SEO, and Google Ads Management
PROJECT SUMMARY
Location: Pickaway County and surrounding areas, Ohio
Service: Website Rebuild, Local SEO, and Google Ads Management
Equipment Used: Website Rebuild, Local SEO, and Google Ads Management
Crew: Valpo Agency Marketing Team
Time: 30 to 45 days for initial results
INTRODUCTION
Most tree service owners build a website, launch it, and wait for the phone to ring. That is exactly what Brad Briggs at G2G Tree Service did, only to watch his site generate a mere 60 organic leads over three and a half years. When he compared his lead volume to his competitors, he realised he was losing market share daily. Valpo Agency stepped in to replace his invisible website with a high-converting digital asset, backed by a proactive SEO strategy that turned his online presence into his primary revenue driver.
THE CHALLENGE
Most tree service owners build a website, launch it, and wait for the phone to ring. The main challenges included:
- Rebuild his site to convert visitors into exclusive, high-quality leads.
- Establish immediate local visibility while the SEO campaign gained traction.
- Eliminate his reliance on shared lead platforms that sold the same job to multiple competitors.
- Provide transparent reporting so he knew exactly what his marketing dollars were doing.
GOOD TO KNOW
Many marketing agencies sell generic websites without a strategy to drive traffic. A professional contractor marketing campaign should include a website built for conversion, targeted local SEO, Google Ads management for immediate demand, and transparent reporting.
- A website built specifically for conversion, not just aesthetics.
- Local SEO targeting high-intent service keywords in specific service areas.
- Google Ads management to capture immediate demand.
- Transparent reporting on lead volume, cost per lead, and revenue attribution.
OUR SOLUTION
Valpo Agency implemented a comprehensive strategy to overhaul G2G Tree Service’s digital presence.
Step 1
Website Rebuild
We replaced G2G’s outdated site with a fast, mobile-optimised, high-converting design. The new site featured clear calls to action, trust badges, and dedicated service pages for every core offering.
Step 2
Local SEO Foundation
We optimised their Google Business Profile and built location-specific pages to capture homeowners searching for tree services in their exact service area, establishing long-term organic dominance.
Step 3
Google Ads Launch
To generate immediate lead flow while the SEO campaign matured, we launched a highly targeted Google Ads campaign, capturing homeowners actively searching for emergency tree removal and stump grinding.
Step 4
Transparent Reporting
We provided Brad with regular updates and clear progress reports, ensuring he always knew exactly how many leads were coming in and what his return on investment looked like.
Did You Know
Having a professional marketing agency manage both your SEO and Google Ads creates a compounding effect. The ads provide immediate cash flow, while the SEO builds a permanent digital asset that lowers your average cost per lead over time.
The Process
To achieve these results, Valpo Agency deployed a three-pronged approach.
Website Architecture Overhaul
First, the website architecture was overhauled to ensure every service had its own dedicated, keyword-optimised page.
GBP Optimization
Second, the Google Business Profile was aggressively managed to secure top-three Map Pack rankings.
Geo-Fenced Ads
Finally, the Google Ads campaign was tightly geo-fenced to ensure budget was only spent on high-converting zip codes, eliminating wasted ad spend.
Continuous Refinement
We continually monitored and adjusted the campaigns to ensure optimal performance.
WHY CHOOSE G2G TREE SERVICE
We understand the unique challenges of the tree service industry. Our marketing systems are designed to generate high-quality, exclusive leads that convert into booked jobs, providing you with a consistent and reliable source of revenue.
Built specifically for home service contractors.
Marketing systems that run year-round.
Leads designed to turn into booked jobs.
Regular updates and transparent progress reporting.
THE RESULT
G2G Tree Service’s new marketing system was launched with precision and immediate impact. Brad praised Valpo Agency for the massive increase in high-quality leads and the ease of having his marketing managed by experts. The result was a 280% increase in year-over-year revenue, a record-breaking season, and a website that finally works as hard as his crew does.
CLIENT REVIEW
G2G Tree Service shared their experience with Valpo Agency:
“We are busier than we’ve ever been this time of year and we have already generated more revenue than any year prior thank you For all the support and help. at this time, we have no complaints or concerns!”
CONCLUSION
G2G Tree Service successfully transformed their online presence, moving from an underperforming website to a robust lead generation engine. By combining a conversion-focused website rebuild with targeted SEO and Google Ads, they achieved record-breaking revenue growth.
FAQ
1. Does Valpo Agency provide dedicated account management?
Yes. Every client receives regular updates and progress reports so you always know how your campaign is performing.
2. How does Valpo Agency protect my marketing budget?
We use highly targeted SEO and Google Ads strategies to ensure your budget is spent capturing high-intent homeowners in your specific service area.
