Many tree service businesses will wonder why they aren’t getting leads from their websites. Usually, their websites serve as a brochure, not a lead machine. When it comes to your tree business website, you want to make sure that you are converting visitors to calls, especially from mobile, since many tree service customers will be viewing your website from their phones.
But how can you ensure that your website will convert? In this article, we’ll provide a comprehensive guide to ensuring that you’ll have a website that will bring you many leads. From building out a website built for high-conversion to avoiding simple mistakes that can negatively impact your leads, there are many ways you can gain traffic to your business. Let’s begin.
Why Website Design Matter to Tree Service Businesses
Whether you’ve owned your business for many years or you’re just starting up, website design is essential to ensuring that you can get the leads you need. When it comes to tree services, about 70-80 percent of searches occur on mobile. This means that your website design needs to be mobile-friendly, so home and business owners can find your services easily.
Additionally, people will skim through your website when they are searching for a specific service, and they will ultimately look to see if you’re a trustworthy company, if you’re near their location, and if you offer a quick option to schedule a quote. If your website is old or severely outdated, non-mobile friendly, and difficult to navigate, any potential customers will likely move on from your website within seconds.
That’s why you’ll want to provide all of these components, and you’ll want to ensure that you can create a great first impression. It’s important that you make your website simple and utilize several strategies to help boost your traffic and leads. Learn more about how you can accomplish your tree service website goals below.
How to Convert Visitors into Calls By Using Your Tree Service Website
When it comes to ensuring a high-converting tree service website, there are many ways you can utilize your website. Whether you need to increase your interactive elements on your website or you need to start tracking your leads, it’s vital that you make sure each component of your website is geared towards increasing your traffic and leads. Learn more about how you can optimize your tree service website below.
Utilize Vital Elements to Create a High-Converting Website
There are many elements of your website that can help boost traffic and convert visitors into callers. First, you’ll want to ensure that you’ve got a hero image, which is a full-sized image or banner that will welcome visitors to your page. Your hero image should also include a Call-to-Action, or CTA. Your website should also include service area callouts throughout the page so visitors can identify your location.
Other ways to elevate your tree service website include embedded quote forms or click-to-call buttons, photos of real crew and equipment, a google reviews widget, and your licensing, insurance, and credentials. This way, you can build trust with visitors by providing clear information.
Drive Traffic Using SEO-Friendly City Pages
Search Engine Optimization (SEO) is vital to ensuring that you’ll be able to gain traffic. SEO can help your individual pages on your website rank on Google, which can help gain leads. You’ll want to utilize SEO strategies so you can achieve high Google rankings.
To start, write and create individual landing pages. These pages are specifically designed to rank on Google utilizing keywords that pertain to a specific city you’d like to target. For example, “tree removal in [city]” would be a keyword you’d want to use. Additionally, you’ll want to use natural phrasing, not stuffing keywords into your pages. Finally, you can add photos, testimonials, and FAQs for each location so you can ensure that you’re building trust with visitors on your website.
Track Your Leads
One of the best ways to ensure that you’ve got a high-converting website is to track your leads. You can do this through tracking calls through systems such as CallRail or WhatConverts. You can also track your forms through GA4, and you can utilize Customer-Relationship Management (CRM) tools to follow up with your clients.
Tracking your leads can help you see what strategies are working, and which ones are not. Additionally, you’ll be able to see your progress and stay organized as you continue to build upon working strategies for your tree service website.
Mistakes to Look Out For
While there are many ways you can elevate your tree service websites, there are also many ways you may be accidentally hurting your business. It’s important to take note of all the small mistakes you might make, so you can fix them quickly and begin to generate more traffic to your business. Learn more about these small mistakes below, and feel free to reach out to our team at Valpo Agency if you have any further questions.
Utilizing DIY Websites that Don’t Rank
Many business owners believe that if they create an extremely unique website, they’ll easily grain traffic and leads. However, if your DIY website hasn’t been ranking or converting, it’s time for you to begin changing your strategy and utilizing elements that will help your tree service website rank and gain traffic.
Using Your Homepage to Generate Traffic
It’s important to ensure that each component of your website is built to gain traffic and convert visitors to callers. If you’re relying on your homepage to include lots of information, you’ll likely overwhelm potential customers who are looking for a direct tree service. That’s why you’ll want to include several pages on your website, such as service pages, landing pages, and more, so you can split up your information and allow customers to find exactly what they need.
Leaving Outdated Information on Your Website
Nothing will hurt your leads more than having an incorrect phone number, contact form, or address on your website. You’ll want to make sure that you continually update your website if you make any changes to important information, so you can ensure that those who need to reach your tree service company will be able to with ease.
Summary: Creating High-Converting Tree Service Websites
Let’s review how you can build a high-converting tree service website. First off, having a website built to bring you leads is essential to your success. With customers who are likely using mobile and are searching for a specific service, you’ll want to ensure that they’ll be able to find the information they need easily, including contact information. You’ll want to utilize many strategies to ensure your website will convert visitors to calls.
To elevate your website, you’ll want to implement elements that will help boost traffic. With elements such as hero images, click-to-call buttons, real-time photos, contact forms, and more, you’re sure to increase your leads. Additionally, utilizing SEO strategies via landing pages will be a great resource to ensure your website appears on Google. Finally, you’ll want to track your leads by tracking calls, following up with clients, and tracking form submissions.
There are many things you’ll want to avoid, so you don’t accidentally hinder your website. You’ll want to make sure that you avoid utilizing a website that won’t rank or convert, trusting that your homepage will generate all your traffic, and leaving inaccurate information on your website. By keeping your tree service website updated, SEO-friendly, and mobile-friendly, you’ll be able to generate more leads for your business.
Ready to Increase Leads for Your Tree Service Business? Call Valpo Agency Today!
Your website should work as hard as your crew – don’t let an inaccurate, underdeveloped website hurt your leads! Instead, reach out to Valpo Agency to schedule a discovery call and see how we can help you elevate your business. With our courteous service, SEO strategies, and website design expertise, you’ll be able to achieve high ranks and boost traffic to your business. You can rely on our team for excellence at every corner.
Don’t wait! Schedule your FREE discovery call today to discuss how we can help you with your business.
