When you need to market your tree service business, it’s important to know all the ways you can utilize tree service advertising. Google and the digital world are powerful tools that can assist you – Google captures over 90% of all search traffic, making it the top research avenue for homeowners when they need dependable tree services. You’ll want to ensure your marketing tactics stand out, attracting homeowners actively seeking tree services.
In this article, we’ll walk you through the many ways you can improve visibility and funnel traffic for your local tree business. With multiple ad tools and tracking operations, you’ll be ready to get started on your tree service marketing. Let’s get started.
1. Google Search Ads (PPC)
Google Search Ads are an excellent tool that will allow you to advertise to a wider audience for the particular services you provide. This pay-per-click (PPC) ad solution allows you to target your desired audience and capture leads that really convert. Plus, you can use ad extensions to include your phone number, reviews, and more. Learn more about Google Search Ads below.
Campaign Types
Search campaigns are excellent for direct lead generation. These will appear when people type relevant queries, such as “tree service near me”. This is often considered the best option for tree service digital marketing because the ads reach the desired audience at the right time, making it easier to get leads that convert.
Performance Max uses automation to display your ads across all Google properties, including search results pages, Maps, Gmail, and more. While this is good for supplemental reach, it can be difficult to reach the desired audience and capture high-converting leads.
Display Campaigns are visual banners displaying across many different websites, social media platforms, and apps. These are not commonly used by tree services because they are not as targeted for your desired audience.
Keyword Match Types
There are three types of keyword matches: exact match, phrase match, and broad match. Exact match triggers ads only when the user types the exact term the ad is targeting (i.e. “tree removal in [city]”). Phrase match triggers for phrases with extra words before or after the exact keywords (i.e. “emergency tree removal”). Finally, broad match will trigger for related keywords. This method is not recommended unless paired with smart bidding and a high negative keyword list.
Budgeting Tips
Whether you want to target local communities or you have a variety of cities you’d like to reach, it’s important to use Google Ads wisely. This includes using a strict budget to ensure that you’re not wasting money trying to get leads. You can start with a daily budget of $25-$50 per service area. You’ll want to focus on high-intent keywords like “stump grinding near me” or “tree removal in [city].” You’ll also need to set up ad scheduling to run during your business hours to ensure you’ll receive calls from your call-driven campaigns. With this in mind, you’ll set up a successful ad campaign.
2. Google Local Service Ads (LSA)
Google Local Service Ads will help you target local homeowners, so you can gain solid leads easily. To set up a successful Google LSA account, you’ll want to select specific service categories such as tree trimming, tree removal, stump grinding, and more. In addition, you will have to upload your license, insurance, and complete business details. With all of the correct documentation, you will become Google Guaranteed. The process of setting up your LSA account can take between 2-5 weeks.
There are many factors that will impact your LSA profile ranking. The quantity and quality of reviews in your Google Business Profile will impact your visibility. In addition, service area coverage, proximity to the user, response rate, and lead acceptance rate will all play a role in how well your profile ranks on Google.
While Google Ads are pay-per-click, you only pay for leads with LSAs. This cost-effective advertising option can help you save money and improve your ROI.
3. Google Business Profile Optimization
Your Google Business Profile is an essential component to gain visibility and generate more leads. It costs nothing to manage or update your Google Business listing – it is essentially “free advertising.” Plus, GBP appears on the Map Pack, which receives a high percentage of local clicks.
GBP also provides unique opportunities for tree service advertising. You can post updates, seasonal service specials, reviews, a Q&A, social media posts, and more to your GBP. Google rewards businesses who post weekly, so you’ll want to utilize this method to reach your intended audiences.
4. Conversion Tracking Must-Haves
You want to track how your leads are improving based on your online efforts. Tools like CallRail or WhatConverts can help segment calls by ad source, duration, and caller ID. Both of these tools integrate with Google Ads and track calls or forms by specific keywords.
In addition, you can use dynamic number insertion (DNI) to track calls from Google Ads separately from organic ones. You can also use conversion goals in Google Analytics and Google Ads to track quote requisitions and contact form submissions. That way, you can assign value to every lead so you can better measure ROI for your tree service advertising strategies.
Conclusion
When it comes to your business, you want to ensure success. That’s why utilizing a professional setup for online ads and marketing is essential – you’ll save money and improve your ROI through strategic keyword targeting, ad copywriting, and accurate tracking. Plus, a strong online presence helps you create lasting and trusted connections with homeowners in your local communities, ensuring you’ll have returning customers for many years.
If you have any further questions about your tree service advertising, our trusted team at Valpo Agency is ready to take your call. We’ll walk you through the ins and outs of Google Ads, Analytics, and more, so you can trust that you have everything you need to generate leads, improve your ROI, and track your progress.
Valpo Agency is Here to Help You Elevate Your Business
If you need help setting up your professional online profile and building your business, our team at Valpo Agency is ready to help you. We offer unmatched and effective digital marketing strategies. We can help you build a custom plan that will help your individual tree service business stand out from the crowd. Whether you have an idea of what you need or you need assistance from our team, we’re your local specialists in tree service advertising. We’re ready to help you gain traffic, leads, and improve your ROI.
Let’s get started today! Reach out to Valpo Agency to schedule your discovery call with a project manager and see how we can help you elevate your business.
