Alistair Dowds
Owner & Managing Director, Valpo Agency | Local SEO & Lead Generation Expert for Home Service Contractors
Alistair Dowds is the owner and managing director of Valpo Agency. He works directly on building marketing systems that generate real leads and booked jobs for home service contractors. Since 2013, Alistair has been hands-on in the execution of SEO, paid ads, and website systems that turn online visibility into phone calls, estimates, and revenue. His work is focused on making sure contractors are not just visible online, but chosen when customers are ready to hire.
What Alistair Actually Does
Alistair is directly involved in building and optimizing the systems that drive client results. He does not hand off work to junior staff or rely on templated strategies. Every campaign he manages is built around one question: what does this contractor need to win more jobs?
His work includes:
- Structuring and optimizing local SEO campaigns that rank for high-intent searches in competitive markets
- Managing and refining Google Ads to bring in ready-to-hire customers, not just clicks
- Building conversion-focused websites that turn traffic into calls and booked estimates
- Improving Google Business Profile visibility and lead flow for local search dominance
- Adjusting campaigns continuously based on real performance data, not set-and-forget management
Rather than just setting strategy, Alistair works inside campaigns, making changes that directly impact lead flow and growth.
Proven Results and Client Growth
Alistair’s work is measured by one thing: results. Across campaigns, contractors consistently move from inconsistent leads to predictable daily inquiries. A few examples:
T&T Tree Service (Steve Tatalovich)
After switching to Valpo Agency, the company went from 1 to 2 leads per day to 15+ leads daily, alongside a 200%+ increase in revenue year over year. The shift came from a combination of SEO, Google Ads, and a fully optimized website that converted traffic into calls.
G2G Tree Service (Brad Briggs)
Before working with Alistair, the company generated just 60 organic leads over 3.5 years. Within 30 to 45 days of switching, they began seeing 30+ organic leads in that same time frame, with higher-quality inquiries that converted into real jobs. Campaign performance was supported by ongoing SEO work and Google Ads management.
Beez Trees (William Miller)
After implementing Valpo’s systems, the company experienced a 500% increase in lead volume within 12 months, along with stronger overall visibility and consistent growth. The partnership focused on improving both visibility and conversion across channels.
Taylorsville Tree Care
Within 30 days of launching with Valpo Agency, Taylorsville Tree Care received 185 exclusive inbound leads. The campaign combined targeted local SEO with a Google Ads strategy built around high-intent, ready-to-hire search terms.
Across all clients, the focus stays the same: build systems that generate leads consistently, not just short-term spikes.
Experience and Background
Alistair has been working in digital marketing since 2013, starting with website builds and evolving into full lead generation systems for contractors. His experience includes hands-on work across:
- SEO and local search ranking
- Google Ads campaign management
- Website conversion optimization
- Reputation and review systems
Over time, his work has become heavily focused on contractors, especially tree service companies, where marketing needs to perform in competitive and high-pressure environments.
Industry Focus: Tree Service Marketing
A large portion of Alistair’s work is dedicated to tree service companies. This industry requires strong local visibility, fast response to high-intent searches, and trust built before the first call. Alistair works directly on campaigns for tree service businesses, helping them move from inconsistent referrals to steady inbound leads and stronger market presence.
Approach to Marketing
Alistair’s approach is practical and performance-driven. The focus is on generating calls, not just clicks, capturing demand when customers are ready to hire, and building systems that consistently bring in work. Every part of the strategy is tied back to actual business outcomes.
Published Work
Alistair contributes content focused on helping contractors improve visibility and lead generation. Topics include:
- Local SEO strategies for service businesses
- Google Ads for contractors
- Improving conversion rates on websites
- Building consistent inbound lead flow
His content is based on real campaign data and ongoing work with clients.
Connect with Alistair
LinkedIn: https://www.linkedin.com/in/alistair-dowds
Company: Valpo Agency (https://valpoagency.com)
About Valpo Agency
Valpo Agency helps home service contractors generate more leads, improve visibility, and grow their businesses through SEO, paid ads, and conversion-focused websites. The agency works closely with tree service companies to build marketing systems that produce consistent, measurable results.
